This great post by Rachel the week before last reminded me of an excellent blog I came across recently and thought meshed really well with the themes we address here. Over at You Are Not So Smart: A Celebration of Self Delusion, a self-described “journalist who loves psychology, technology and the internet” is summing up all manner of ways that our own brain doesn’t work the way we like to think it does.
For instance, in a recent post called The Sunk Cost Fallacy, the author gives a great explanation for something I’ve always wondered: what exactly is the appeal of Facebook games like FarmVille? He explains how humans experience loss more acutely than gain, so when we’ve invested time or money in something, we are extremely reluctant to abandon it even after we’ve quit having fun, earning profits, or whatever else led us to the activity in the first place. We routinely throw good money in after bad, as the saying goes.
After the jump: my thoughts on the legal implications of this and other You Are Not So Smart topics. Continue reading